Colin Jowell

Colin Jowell is a strategist and behavioural science expert with over a decade of experience advising Australia’s leading financial advice brands—including AMP, CBA, and Count Group—on brand, communications, and client experience. He is the Principal of Good Behaviour, a consultancy specialising in CX and behavioural science, and holds a Master’s in Behavioural Science from the London School of Economics, where he focused on how grief and stress influence decision-making, particularly in financial contexts. Colin is also the founder of BillWill, a platform designed to help financial advisers enhance the estate planning experience for their clients—both in preparing ahead and managing the administrative burden after death or incapacity. His work is driven by a deep belief in empathy, ethics, and making hard moments a little easier for the people left behind.