FAAA Community Breakfast: Breaking the mould - Diana Mousina's journey from Analyst to Economic Influencer

In this energising breakfast session, hosted by the Female Advice and Next Gen Adviser communities, Diana Mousina—AMP’s Deputy Chief Economist and Australia’s rising star in economics—shares her unconventional career journey that’s redefining the face of finance.

From crunching numbers behind the scenes to becoming a LinkedIn and TikTok sensation, Diana has carved a unique path by blending rigorous economic insight with pop culture and meme-driven storytelling. Her viral videos, which demystify complex economic issues with humour and clarity, have reached millions and sparked a new wave of engagement—especially among young women and emerging professionals.
Diana’s story is one of bold choices, creative communication, and a commitment to making economics accessible. She’ll reflect on:

•Her leap from traditional economic reporting to digital storytelling.
•The power of authenticity and relatability in building influence.
•Lessons learned from navigating a male-dominated industry.
•How embracing innovation and social media can elevate your career and impact.

Whether you're just starting out or looking to reinvent your professional brand, Diana’s journey will inspire you to think differently, communicate boldly, and stay ahead of the curve.

Please note that this session is an additional cost to your Congress registration.

NOTE - this session is not being recorded

Learning Outcomes
Attendees will learn about the following:
- Understand how authenticity and relatability build influence and improve client engagement in financial and economic communication.
- Identify strategies for navigating male-dominated industries, including mentorship, confidence-building, and assertive communication.
- Recognise the importance of financial literacy and economic awareness in personal and professional decision-making.
- Learn how social media and storytelling can enhance your professional brand and simplify complex financial topics.